And the neat thing is that it does not even have to be very accurate - as long as it errs on the side of caution, it...

And the neat thing is that it does not even have to be very accurate - as long as it errs on the side of caution, it will be fine. The odd false positive is just an extra precaution.

Originally shared by rare avis


No word yet on where these bags will be sold, but they detect alcohol on the snacker's breath and will order them an Uber after the Superbowl, if requested.

~RA

*

From the marketers:


"We're proud to introduce to the world the first bag of chips that gets you home safe," says Roger Baran, a Goodby Silverstein & Partners creative director. "For a football fan, there is a lot of emotion involved with a game. It's easy to drink more than you planned. And a lot of times all you need to stop short of driving after drinking is a friend who calls you off. On Sunday of the big game, we want Tostitos to be that friend."

"We designed the technology and the bag from the ground up and then had to scale it," adds Sam Luchini, also a GS&P creative director. "It had to function as a beautiful bag and also like an alcohol detector. It was form and function together."

"Our goal is to remove 25,000 cars from the roads that Sunday evening," says Jennifer Saenz, Frito-Lay's chief marketing officer. "Whether watching the big game at a friend's house or at a local bar, a safe ride home is just a few easy taps away. By simply entering a participating Tostitos UPC code in the Uber app, fans nationwide can receive $10 off an Uber ride."

more...
http://www.adweek.com/adfreak/tostitos-new-party-bag-knows-when-youve-been-drinking-and-will-even-call-you-uber-175727

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