And the neat thing is that it does not even have to be very accurate - as long as it errs on the side of caution, it will be fine. The odd false positive is just an extra precaution.
Originally shared by rare avis
No word yet on where these bags will be sold, but they detect alcohol on the snacker's breath and will order them an Uber after the Superbowl, if requested.
From the marketers:
"We're proud to introduce to the world the first bag of chips that gets you home safe," says Roger Baran, a Goodby Silverstein & Partners creative director. "For a football fan, there is a lot of emotion involved with a game. It's easy to drink more than you planned. And a lot of times all you need to stop short of driving after drinking is a friend who calls you off. On Sunday of the big game, we want Tostitos to be that friend."
"We designed the technology and the bag from the ground up and then had to scale it," adds Sam Luchini, also a GS&P creativ…
We never intended to go to an Australia Day celebration this year.
But, it turned out that where we are staying was just a hundred metres or so from one such event, so we wandered down to have a look.
Now ths was on the opposite side of a body of water from the main action, but still very busy. And polite. And friendly. And community spirited.
There were folks from all walks of life, just having a good time. We ended up next to an Aboriginal extended family, and several other families from other parts of the world. The kids didn't care - there was trading of glow sticks (because each of the various families had differing mixes), a shared obession with the massive school of blowfish close to the shore, and a lot of laughs.
There was a small amount of alcohol, but very discrete, and not a VB in sight - maybe the odd Gauge Roads or minim of high-end white, but that was it.
And at the end of it, when we were back at our apartment, sitting on our balcony, watching the traffic jam, a girl a…
Introducing The "36" Walk, Constrain. Compose. Click. In this wonderful digital age most of us tend to fire and forget and we know that we'll reap a few good shots in the end. We're encouraged in this behaviour because digital costs us only time.
Want to improve your photography? Maybe you want to improve? Maybe you want to impose some restraint?
The "36" walk will help by limiting you to 36 shots during the walk. Film or digital, that's up to you but only 36. You will have to think about your composition, the light and the outcomes in advance before you hit that button. There are no "36" police to force you, but give it a go. You might be surprised at the outcome.
Consider and compose before you click.
You are encouraged to create a collection on your profile called The 36 2017 (or similar) and share all 36 of your images to it in separate posts. Consider expl…
Open to all photographers, of all skill levels, this project is a great way to improve your skills, and to connect with some amazing photographers all over the world.
Originally shared by Francesco Scaglioni
About the Weekly Photo Project 2016
Welcome to the 2016 Weekly Photo Project - it's open for all levels of photographers and you can join at any time!
The idea of the project is to have fun, whilst learning more about photography and your camera.
The idea is simple: each week you will try to take a new photograph based on a theme, executed any way you feel fit. The list of themes for the year and the copy / paste tags for each theme can be found in the Community
Try to take the photos weekly if possible (it is more fun that way - we don’t check exif data but “stockpiling” images in advance or raiding your archive would not be in the spirit of the project). The Project should not be a source of stress though: if you’re late then you’re late, if y…