Cory explains how and why the Humble Bundle works.

Cory explains how and why the Humble Bundle works. What he does not mention is that a similarish scheme run by Baen Books has also been working extremely well.

Short  form: Treat your customers like they are honest, and most of them will be. Oh, and the Baen addendum? Pusher tactics work. Make the first hit free...
http://www.guardian.co.uk/technology/2012/oct/09/customers-pay-what-want

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